Like We Do It
Live Action • Product Highlight • Social Media
Clove sneakers have become a staple in the wardrobe of healthcare workers, offering both all-day comfort and unique style. In 2022, Clove recognized an opportunity to boost their engagement and expand their reach through eye-catching social media ads and in-person video displays. To achieve this, they approached Five Five Collective to create a video campaign highlighting the game-changing features and undeniable style of their healthcare-focused sneakers.
Clove was no stranger to video ads and animated GIFs, but knew they wanted something that visually put them at the same level as their competitors. Five Five Collective worked closely with their team to identify the standout features of their sneakers and brainstormed creative ways to showcase them on video while staying true to their brand style. To create eye-catching visuals, we opted for a studio shoot with colored backdrops that would make the shoes stand out.
During the shoot, Five Five Collective captured a variety of footage with the Clove’s many colorways to provide the best value. Our goal was to capture as much as we could practically and in-camera, so we had a lot of fun getting wet and making the shoes levitate with one of the oldest tricks in the book: fishing line.
In post-production, Five Five Collective created three unique video concepts that allowed the brand to test and compare the effectiveness of each approach, and delivered a library of over 60 video clips for Clove to use in the future. By having multiple videos to test, Clove was able to gauge which approach resonated best with their audience and make data-driven decisions about their marketing strategy.
We optimized the videos for all social media platforms and created a special version for display on New York City's LinkNYC kiosks. This allowed Clove to capture the attention of their target audience in a high-traffic area and gave them an edge over their competitors, solidifying their position as a game-changer in the healthcare footwear industry.
We're consistently blown away by their incredible ability to take the information that we provide and deliver final videos that are so creative, thoughtful, and premium. We greatly appreciate their flexibility, attention to detail, and kindness, and we're stoked to continue our relationship with Five Five for future projects down the line!
Chaereen Pak
Creative Manager, Clove
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Five Five Collective’s video work for Clove sneakers resulted in significant improvements in their advertising metrics. Compared to previous static, GIF, and video advertising, our video campaign cut their CPC in half and doubled their click-through rate for acquiring new customers.
